My name is
Nur Asfia
Helping organizations understand audiences, stakeholders, and communication challenges through research, strategic insight, and evidence-based communication solutions.
- Contributed to an Indonesia National Crisis Communication Handbook
- Certified in Public Relations Design Strategy by the Indonesian National Professional Certification Board (BNSP)
- Managed strategic communication and research projects across corporate, government, and academic sectors

Bridging Research, Insight, and Strategy for Meaningful Communication.
Nur Asfia (Fia) is a Strategic Communication Researcher and Public Relations Consultant who helps organizations make smarter communication decisions through research, audience insight, and strategic analysis.
With experience across corporate, government, state-owned enterprises, and national-scale communication initiatives, she specializes in understanding stakeholder behavior, audience dynamics, and communication environments to develop strategies that are both evidence-based and actionable.
Communication Research
Audience analysis, stakeholder research, and evidence-based insights.
Strategic Communication
Developing tailored, high-impact communication frameworks for diverse audiences.
Crisis Communication
Risk assessment, crisis preparedness, and evidence-based strategic response guidelines.
Communication Analytics
Evaluating digital channel performance, reach, engagement, and actionable trends.
Stakeholder Engagement
Building mutually beneficial relationships across corporate and public sectors.
Public Relations
Media relations, brand positioning, reputation management, and public trust.
Education
- Sep 2021 – March 2025
Ahmad Dahlan University
Bachelor of Communications
- July 2018 – July 2021
Metland Vocational High School
Design and Visual Communications
Over 3 years of experience
Experience across agencies, campuses, and communities — always centered around narratives and people.
- 2025 — Present
Associate Consultant
Markathing Indonesia
Public Relations - 2025 — 2025
Social Media Admin
Universitas Ahmad Dahlan
Social Media - 2022 — 2024
Social Media Specialist
Biro Sistem Informasi Universitas Ahmad Dahlan
Social Media - 2021 — 2023
Content Writer & Event Organizer
Be Home Indonesia
Copywriting & Event - 2019 — 2020
Marketing Communications
Metropolitan Mall Cibubur
Marketing Communication
Featured Projects
Empowering organizations with strategic PR, evidence-based research, and detailed digital communications.
Publications & Initiatives
Academic research papers, books, creative fiction, talks, and organized events.
Academic Publications
Books
Fiction
Speakers
Video Talent
Event Organizer
Featured News
Latest publications, news coverage, and updates from my professional journey.
News & Media
Client & Partner
Their trust is a testament to our dedication.
















Have a project or interesting idea? Say hello.
I am always open to discussing PR, communication campaigns, research, or just chatting about your favorite brand's story.




























